Urban Spirits Beer Wine Liquor
China Beverage Industry – All Category Overview – Management Briefing
The beer market has remained robust in China and enjoyed growth rates of between 10 and 20% annually the past decade shows, now be worth around RMB125 billion. The market has been driven by rising incomes in major coastal cities such as Beijing, Shanghai and Guangzhou, as well as high growth in urban markets, such as Wuhan, Chongqing, Tianjin etc.
This growth in personal incomes has led to increased consumption in restaurants around the hotel industry. The revenue growth has led to growth of a culture of food consumption by China. Beer is particularly suitable for Chinese food is often spicy and multi-flavor. The variety of strong local and imported beer brands combined with the mass distribution through street kiosks, supermarkets, convenience stores and liquor stores has meant that all Chinese have access to beer.
Contents
Chapter 1 Beer
The market
The industry
The top brands
Consumer preferences
Forecasts
Chapter 2 Wine
The market
The industry
Leading brands
Consumer preferences
Forecasts
Chapter 3 Spirits
The market
The industry
Leading brands
Preferences consumer
Forecasts
Chapter 4 Hot Drinks
The market
The industry
Leading brands
Preferences consumers
Forecasts
Chapter 5 Refreshments
The market
The industry
Leading brands
Consumer preferences
Forecasts
Chapter 6 Juice
The market
The industry
Leading brands
Consumer preferences
Forecasts
Wine in China
Beer in China
Hot Drinks in China
The soft drinks market in China
Spirits in China
List of Tables
Table 1: China – the leading brands of beer in the main cities 2002 (based on sales volume)
Table 2: China – major brands of wine in the main cities in 2002 (based on sales volume)
Table 3: China – all major brands of spirits in the main cities 2002 (based on sales volume)
Table 4: China – all major brands of coffee and tea in China 2002 (based on sales volume)
Table 5: China – all major brands of soft drinks by the main cities in 2002 (based on sales volume)
Table 6: China – all major brands of juice-flavored drinks major cities 2002 (based on sales volume)
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Oh No…Not Another Liquor Store!!! by: Jay McGee