Ratebeer
"Give me a woman who truly loves beer and I will conquer the world." This phrase very warlike, delivered a century ago by a man quite warrior William II of Germany, proves beyond doubt that the low affinity of the times between women and men's and a glass of beer. But historians say, things have not always gone this way. Since its inception, the beer has been produced – and probably also discovered – by women. For the ancient Egyptians, beer was a staple food like bread, usually made and sold by women. And so in many populations over several centuries: women are the queens of the beer, invented a variety of recipes and styles, which are now unfortunately lost.
Beer historian Alan D. Eames dates the decline of the beer and condition of the house in the 18th century. Since then, male beer was started, the styles of beer were consolidated into the form we know today and the women took away (or was pushed?) The beverages had produced passionately for a thousand years. What is the reason for this? The palate is so far the men from women? Probably not just a matter of taste.
Experiences in the wine tasting suggest that women are better tasters than men. This seems to be effective also for beer and other beverages, coffee, for example, the best coffee taster in Italy is a woman. We think that women have developed their senses in the ultra ancient work of preparing and cooking food. By Therefore, they are even more equipped than men to get all the good and evil hidden in a glass of beer. A quick search on the Internet is enough to know that no, but there are many women who truly loves beer. In HopPress (an organization of beer writers organized by the group Ratebeer) three (of a total of sixteen) Beer expert bloggers are women. One of them, Carla Companion, has written a detailed article on how to enter the beer "" its relevant. Womeninbeer Womenenjoyingbeer are two sites and enthusiastic group of women beer.
Nevertheless, international statistics say that women represent only 13 to 25 percent of beer consumption. The situation is drastically different for wine: in this case women overcome men in the U.S. wine market, because at least 60 percent of market consumption and that this percentage is not significantly different throughout the world. In the UK the events are also more dramatic: only 13 percent of women say they prefer beer over other beverages (40 per cent across Europe). A survey by the Partneship BitterSweet (an initiative of Molson core Brewing Company to develop beer market women) revealed that at least a couple of deep fears keep women away from the beer complain that beer makes weight gain and the image of a manly drink, elegant. On the other hand, the wine can benefit from an attractive image: most men find attractive image A woman who drinks a glass of dark red wine, but how many of them think the same of a woman with a jug of beer in hand and the foam on the lips?
After decades of advertising aimed at the male market, brewers begin to understand the market potential of women and the hard work you have to do to develop. Typical with sexy ads for beer girls to boys in gross or work in a shiny car engine does not encourage women to move towards beer. BitterSweet is an example of how things are changing in the UK. It is not just a question of image. Women who drink wine, they say they do because they like the taste, not because it is fashionable. After more than two centuries of male domination in the brewing industry, beer, probably sadly lost feminine side. And beer breweries are now frantically trying to recover, the market launch of new brands designed specifically for women. The Harry beer, a pale ale with orange essence, is a good example of this. Just do not come from a large brewery: in fact, is created by a student 20 years at the University of Newcastle: Harriet Easton, and this is also perhaps a sign of the times. It is difficult to say whether the design of specific styles of beer for women is the right direction. But surely, taking into account the milder woman can only be beneficial and help to further enrich the colorful world beer styles.
Massimo Viola writes about social and cultural aspects of beer on beermydear.com.
How I Rate Beer (and a message to the trolls!)