Neon Lights Beer

Why many college kids so in love with Bud Light?
I have a friend who wants a tattoo of Bud Light and I have another friend who manages about Bud Light with a flag on the back of his truck when going off road or puts on his boat when going to the lake. This is also nothing to mention all the neon signs bud light and all the clothes. What is wrong with these people, even your good beer.
Coors Light is better ….
Elara Dione “Pink Neon”