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The Big Fish, The Fire: Activates Rumblefish CEO Paul Anthony disaster into an opportunity
It's a pretty safe bet that Paul Antonio is the only chief executive in the United States who travels to work in a fish, a three-wheeled electric car of a single seat in a logo custom mobile enterprise. And is probably the counselor delegate in Portland, Oregon, with a mohawk. It is actually more of a fauxhawk, a lock of dyed bright red-orange over his crown, standing in the extreme, frozen mousse, suggests a tongue of fire. What is ironic, given that the business of Anthony, Rumblefish, a mark "sonic" and marketing company music that has achieved national fame by licensing the work of musicians from Oregon to Hollywood studios, video game manufacturers, banks, shoe stores, Beer companies and what have you, "was destroyed by fire on a summer morning in 2004.
Weeks after the conflagration, the burning smell of its corporate headquarters still smelled like a campfire freshly bathed, the terrible smell of charcoal, eye-watering and almost unbearable. In the midst of the recording studio (Or said, what was left of it), Anthony sat on an electric organ of molten plastic keys like pieces of melted mozzarella cheese, taking has a pile near the charred drums supported so hastily as the Tower of Pisa. "That was the first new battery I bought since I was a child," said Anthony, then 27, dressed in a black motorcycle T-shirt and jeans, and whose profile suggests a young Keifer Sutherland.
The Big Fish-title company official, was in a little funk. Not only has his headquarters burned to ashes, but his pride and joy, and safe head-turner, the Fishmobile, an electric car a place posing as a chubby gray shark, with the side mirrors for eyebrows rumbling down the road with the impact force of a shell subwoofer-like, too, had been out of service for weeks, languishing in a repair shop in Eugene, waiting for new batteries. It was a day before demolition and reconstruction. Again.
Earlier that year, Anthony and his ten employees, along with the lawyer of the company and the board, had Business closed for renovation from top to bottom, the gauze and stainless steel plate of diamonds on the walls and stairs, with a team of graffiti artists to add a little color to the concrete floors ("TAKE ME to their music.") In total, the makeover has taken almost a month, at a cost of $ 50,000. Water neck.
Anthony had built Rumblefish (then Alcalá Entertainment) in 1995, when he was a music student freshman at the University of Oregon, the sale of compositions classroom for independent filmmakers and work authorization of their fellow students. Now representing over 250 artists 17 countries (mostly unknown local), and its music company supplies (tens of thousands of titles) to Adidas' marketing departments, Pabst Blue Ribbon and Umpqua Bank (the deployment of a fleet of branded ice cream trucks blaring music Umpqua Rumblefish through the streets of Portland and Arcata, California) and background music used on television shows like The Shield and The Sopranos. One day before the fire, Rumblefish was prepared to complete the most profitable quarter its history of nine years.
That night, Anthony had worked until midnight to help a young singer to hone his songs debut album. She had wanted to work on another track, and he wanted to call it a day, so they told him to lock up and not think twice about burning candles on the windowsill of the control room. The phone rang at his home in downtown Portland at 6:30 am, the alarm company, reports a motion sensor was been triggered by the studio door in flames and falling off its hinges. Several minutes later, looking through the window of the store's plate glass Anthony took the blinds had been drawn. Then he opened the door and found a curtain of smoke chest inside. He dialed 911 your cell phone, found the building and shouted, but nobody was there. He grabbed the extinguisher and emptied in a burst, to no effect. He was about to launch into the control room to retrieve computer hard drives, craft Rumblefish digitized every artist, when a policeman pulled him out, screaming, from the building. "You do not understand! This is my business!"
Antonio stood there on the sidewalk as fire truck, one after another, seven in total, recalls arrived, closing the street. Firefighters in breathing taking chainsaws, picks and axes climbed to the roof, while others hurriedly pulling hoses. Faded flames, and then paraded through the building burned and fused with guitars, amps and drums that were dumped on the pavement.
"It was burned a huge pile of Rumblefish, a lot of smoke in the street, "recalls Anthony, who convened an emergency meeting tomorrow in a nearby bar, first roll call and make sure the building was really empty, (ha), then to reassure their employees that everything was lost. True to form, opened the session by creating an anthem for its own disaster, singing the chorus of Bill Joel "We Did not Start the Fire "(that summer, the song was No. 1 on" Rumblefish of Fire '04 playlist ").
"It was terrible, but one thing I noticed is that when things go wrong, all the heads look at you, "says Anthony." That's how entrepreneurship. I was telling all: Things in that building, is just that. That's all it is. You do not need things to be a successful business. I started this company in one bedroom and $ 400 idea. How could I possibly stop a fire? "
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Written by: tkatauskas (for uwemp.com)
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