Kingfisher Beer Strong
high growth prospects for alcoholic beverages in India
Alcoholic Drinks in India
Alcoholic Beverages in the report Indian market offers a comprehensive guide to the size and shape of the market nationwide. It provides the latest data for retail sales, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product development, packaging innovations, economic impact on lifestyle, distribution or pricing issues. Forecasts illustrate how the market will change. ( http://www.bharatbook.com/Market-Research-Reports/Alcoholic-Drinks-in-India.html )
Why buy this report
* Obtain information on trends in market performance
* Identify growth sectors and identify factors driving change
* Identify market and brand leaders and understand the competitive environment
Product Coverage
Beer, cider / perry, RTDs / high-strength premixes, spirits, wine
Executive Summary
Alcoholic beverages high in a market
The alcoholic drinks market in India recorded a sharp increase in volume of two digits for the second consecutive year in 2007. favorable demographics in the form of an economy strong, improving lifestyles and higher disposable incomes encouraged consumer spending on alcoholic beverages during the period analyzed. Increasing deregulation in the form of lower taxes and increased opportunities for retail beer and wine in supermarkets / hypermarkets in certain states, like Maharashtra, West Bengal and Chandigarh further increase affordability and accessibility of alcoholic beverages.
Domestic manufacturers embark on global plans
Although international players set their sights on developing markets like India for the next phase of growth, manufacturers in India increased its global presence in 2007. Indian manufacturers intensified aggression on the part of not only expand its product offerings in the domestic market but also to enter into joint ventures, increasingly resorting to international markets and show a greater appetite for expanding overseas via inorganic. For example, United Spirits completed the acquisition of Whyte & key players Mackay Scotch Whisky in 2007 and wine maker Bouvet Ladubay in August 2006. Champagne Indage acquired Tandou Wine Australia Wine Company, while Radico Khaitan has accumulated its exports in the Middle East and Africa through the creation of a joint venture in the United Kingdom and United Spirits has been exporting its brands to China.
UB Group consolidates its leadership, including multinationals increase competition
UB Group, the parent company of United Spirits and United Breweries, also established a solid base in the Indian market alcoholic beverages in 2006. A series of new product launches, product relaunches and changes in the packages, as well as promotional activities around its key brands, Kingfisher and McDowell, said another good year for alcoholic beverages giant. Meanwhile, multinationals as Diageo, Beam Global and Anheuser-Busch launched affordable price in India made products to challenge the position held by UB Group.
Provide regulations allow sales in supermarkets
The legislation surrounding the retailing of alcoholic beverages witnessed some liberalization efforts in the second half of PUR. With state governments easing regulations for retail establishments outside alcoholic beverages, alcohol industry drinks has many reasons for joy. Maharashtra has been at the forefront of these shifts in the retailing of beer and wine to be allowed in supermarkets. The state East of West Bengal has also given the green light for retail sale of beer and wine in supermarkets. Chandigarh also jumped on the bandwagon, with policy changes special permits retail wine in supermarkets. Diageo tied up with retail giant retail unit for the distribution of wine in 2007.
bright prospects growth for alcoholic drinks
Alcoholic beverages are expected to send a strong performance in the projection period, riding on demographic changes, rising disposable incomes, greater social acceptance of drinking liquor and regulatory changes. With a number of international players start transmitting its brands in the Indian market, the investment category, product availability and promotions are designed to increase, thus providing a wider range of options for Indian consumers. Moreover, current low per capita consumption in India is expected to provide room for growth in the forecast period.
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Tv9 – 12 lakh beers per day