Beer Taster Glass
Women and Beer: A story of love and fear
"Give me a woman who truly loves beer and I will conquer the world." This phrase warrior which is pronounced about a century ago by a man enough warrior: Wilhelm II of Germany, shows without doubt the low affinity of times among women and a glass manly like beer. But historians agree on beer, things have not always been this way. Since its inception, the beer has been produced – and probably discovered too – by women. For the ancient Egyptians, beer was a staple food like bread, usually made and sold by women. And women in many populations over several centuries were the queens of the beer, invented a variety of recipes and styles, which are now unfortunately lost.
Beer historian Alan D. Eames dates the decline of the beer and the art of home in the 18th century. Since then, male beer was started, the styles of beer were consolidated into the form we know today and took away women (or away?) of the drink had been passionately for a thousand years. What is the reason for this? Is it men palate so far from women? Probably not just a matter of taste.
Experiences in the wine tasting suggest that women are better tasters than men. This seems to be effective also for beer and other beverages, coffee, for example, the best coffee taster in Italy is a women. We think that women have developed their senses in the ultra ancient work of preparing and cooking food. Therefore, they are even more prepared than men to catch all good and evil hidden in a glass of beer. A quick search on the Internet is enough to know not, but there are many women who truly loves beer. In HopPress (An organization of beer writers organized by the group Ratebeer) three (out of sixteen) beer expert bloggers are women. One of them, Carla Companion, has written a detailed article on how to introduce the beer "" its relevant. Two sites Womenenjoyingbeer Womeninbeer and enthusiastic group of women beer.
In spite of this, international statistics say women account for only between 13 and 25 percent of beer consumption. The situation is radically different for wine: in this case women overcome men in U.S. market wine, which at least 60 percent of market consumption and that this percentage is not significantly different worldwide. In the UK the events are also more dramatic: only 13 percent of women said to prefer beer over other beverages (40 per cent across Europe). A survey by the Partneship BitterSweet (an initiative of the Core Molson Brewing Company to develop beer market women) revealed that at least one two fundamental misgivings keep women away from the beer complain that beer makes you gain weight and the image of a manly drink, elegant. On the other hand, the wine can be benefit from an attractive image: most men find attractive image of a woman drinking a glass of dark red wine, but how many of them think the same of a woman with a jug of beer in hand and the foam on the lips?
After decades of advertising aimed at the male market, brewers begin to understand the potential of market women and the hard work they have to do to develop it. Typical ads with sexy girls serving beer rough men or work in a shiny car engine does not encourage women to move towards beer. BitterSweet is an example of how things are changing in the United Kingdom. It is not just a question of image. Women who drink wine, they say they do because they like the taste, not because it is fashionable. After more than two centuries domination of men in the brewing industry, beer, probably sadly lost their feminine side. And now are frantically beer breweries trying to recover, the market launch of new brands designed specifically for women. Harry Beer, a pale ale with orange essence, is a good example of this. Just do not come from a large brewery: in fact, has been created by a 20 year old student at the University of Newcastle: Harriet Easton and this is also perhaps a sign of the times. It is difficult to say whether the design of specific styles of beer to women is the right direction. But certainly taking into account the milder woman can only be beneficial and help to further enrich the colorful world of beer styles.
About the Author
Massimo Viola writes on social and cultural aspects of beer on http://beermydear.com
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