Beer Song
Crowdsourcing. Thoughts. Beer. And David Lee Roth
This is probably the billionth one one post in the topic of "crowdsourcing."
Where did this term originate? Well, for my two seconds of research has been credited to Jeff Howe in an article in Wired, about four years.
What does it mean? According to General, fallible Wikipedia, "is a compound neologistic from the crowd and outsourcing in the act of taking tasks traditionally performed by an employee or contractor, and outsourcing to a group of persons or community through an open call "for a large group of people (a lot) asking for contributions. "Indeed, what we call in the advertising of a gang bang.
Is this good? Time will tell if anything good from him, but do not hesitate to point out something that has been done this way has been transcendental, responsible and can compete with the great work that was done when the responsibility stayed only a few people. To date, I can not.
So I started thinking, I've never crowdsourced something?
In the past year, I can count on two attempts. Super Bowl Glory ("crowdsourcing" a place of Super Bowl advertisers in August after being green-lighted by NBC, received the red light when some of its advertisers have pissed) and BuyABeerCompany.com (which started as a joke, really).
Anything else? Maybe.
The year is 2000. Pre-iTunes / iPod. Common high-speed Internet? 56kbps.
One of our customers was a guy named David Lee Roth, at the time, former singer of Van Halen. The day of his voice for a summer production of masses were about a decade or so in the past. His last album, through a lot online promotion we did, sold about 200,000 albums. That would be 1998. The guitarist (John 5) on that album, which stopped play for Marilyn Manson wrote a song and Diamond Dave existing audio of recent years and created what we now call a mashup.
Was presented to me with a "What What do you think? "And …" Can we do something with it? "
This song "called" look at all the people here Tonite! "Without a record label, the best was just putting this on Roth's web site and get it over with. A" gift "to her fans. That have gotten a couple of looks, but how to get some traction and maybe a look see for a new record label?
To get on the radio, to pay people to push their song in the playlist, commonly known as India. Costs tons of money. And with the deregulation of the radio radio ownership, which are no longer fought in cities, but now had to go to the likes of Clear Channel and deal with your boy and he was programming for dozens of stations across the country. In addition, it would have to leave your pocket for promotions (Win a Trip to Jack ex Van Halen frontman David Lee Roth ass!), Etc.
DOA? Usually, the artist would be necessary, to a small degree, the fan base. "Call your radio station and make them play our song" etc. This requires sending tons of CD's created professionally with interesting art works to over 300 stations. But what if you do not send and Fans still have the names? Hmm.
We have created what seemed like an album cover, which has a fan base of what was coming. Stop moving and then a week later had contact with them their local stations to get the song played.
Fans never heard the song. And the seasons radio was not the song.
The fans, yes fans, radio stations directed to contact the site to receive a special login and download record themselves and play. Sounds crazy?
With fan wanting to hear, regardless of whether it is good or bad, that became Indies.
This became the first single released to radio via the Internet and through the power of crowsdourcing, planned for a few weeks, peaking at # 35 on rock radio. The ultimate benefit? Catalog Roth saw an upturn in sales and opening of discussions with the promoters of a national tour, etc.
To me, with the participation the crowd can be a powerful tool when the benefits crowd, to some extent, as a whole.
Most of what I see, I am concerned when the benefit is for the few, the decline of many people in the crowd "," a little more than human steps, receiving a paltry "reward" (if any) of their talents.
About the Author
Michael Migliozzi is the managing partner of the Hollywood, CA based Forza Migliozzi. Forza Migliozzi is an advertising and brand content agency. http://www.forzamigliozzi.com
World of Warcraft – Beer Song