Beer Sales Statistics
Web-Marketing Questionnaire Analysis
Every day I receive marketing statistics and reports full of numbers that look relevant, but really just mask the true meaning of what is important: the human emotions, not rational reasoning, are the basis for most decisions subconscious.
Confidence in the quantitative analysis leads rational people to the wrong questions, applying the wrong solutions, and produce disappointing results.
Your web presentation is the way to make subconscious desires of their audience. If the benefit-function approach has not produced the desired results, perhaps time to try something different, and that starts with the right questions.
Website Submissions are evolving
The way material is presented Web sites are evolving, delivering your core marketing message in an effective manner requires the use of multiple display options, each one addressing a public that prefers the method of delivery of information in particular.
Some people prefer the text as a way to get information, however the vast majority of Internet users find reading a computer screen tedious, because the resulting eyestrain. Some people prefer audio, which is easier to digest, but in a multitasking environment when prompted attention, participation can be problematic. Then there is video that has the potential to cause the greatest impact if done well, but that often takes place in the most monotonous so soporific.
Doing things right means understanding more than the technical issues involved in the production, doing things right involves understanding how to maximize the psychological impact of content, performance, emotion and perception.
A tool is only useful if you understand how to use it effectively. In this regard we have developed a series of questions companies that help form the basis for generating an effective presentation of Internet marketing.
The questions that need answering
Who Are You, Really?
One of the hardest things business website have to do is win people's trust and confidence. Unlike face to face sales, web sites are remote and often lacks the properties of coupling.
Your site web has to present a personality to your audience can relate. What we're talking about here is the personality of the company not yours – it is their brand image is important – Betty Crocker, the cavemen from Geico, and the most interesting man in the world of "Dos Equis beer, no, but represent the brand personality.
1. Describe the identity, character and personality of your business?
2. Does the personality presented in a way that effectively captures the public imagination Web, and sticks in your memory?
3. Does your web site submission to take a strong position or point of view "?
What should you do really?
Telling people what your company does, seems a very fundamental question that every business owner and executives must be able to rattle off without hesitation.
The answers to this question are often divided into four categories: the response of a single word of those who think that all is a commercial, technical explanation of any occurrence or planned trails, a series of intelligent sounding platitudes that sound unimpressive, average and are instantly forgettable, or simply a presentation of products and services without reference to the way that serves the public interest.
4. What is your business model?
5. What is your core marketing message?
6. Does your message Marketing resolve conflict, solve a problem, wiring harness some desire, or experience profound influence?
7. Does your business presentation have a personality substitute for your audience can relate indirectly?
8. Does your marketing message with the hope of improving the business or personal lives of your audience?
Why should anyone care?
A cell phone lets you make phone calls, text messages and taking pictures, colors your lips lipstick, and perfume that makes you smell good – so what? What is the real reason people buy what you sell, what is the underlying need met his offer? The cell phones offer a sense of connection and security, including, lipstick makes a woman feel confident in their appearance, and the perfume pheromones trigger leading to the attraction.
9. What is your psychological and emotional attraction?
10. What do you makes it special, unique, different from others or in your business?
11. What element engages your audience and maintains on its website long enough to hear the presentation of marketing?
12. What element asks viewers to tell colleagues and friends about your website / Business?
Why would someone You Remember?
Every company wants make money, that's not a goal is an imperative. However, making money is a function of the decisions it takes, and its ability to deliver what you do in the most attractive, convincing, persuasive, and above all memorable. After all, if no one remembers who and what you do, your business is not going to go very far.
13. Does your website tell a story?
14. Does your web site delivers an unexpected and entertaining, or emotionally charged experience bold?
15. Is your website psychologically and emotionally memorable? Do you wish to take advantage of the wiring and public life experiences that are attitudes and behavior?
Their contents
These are only the points what counts is how to implement the answers, and make effective presentation. Try to take some risks and think outside the common framework.
The answer to how to deliver compelling marketing is in the discovery and presentation of emotional and psychological motivation. more Success in business is about solving people's problems, try using that perspective to answer these questions, given that decisions are made at an emotional and not rational.
About the Author
Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American, Australian, and British clients’ marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
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