Beer Olympics
Yake Food – One of the biggest manufacturer in China Candy
Ya-off, China's leading candy industry in Fujian Yake Food Co., Ltd. was founded in August 1993, after wind and rain for ten years has been China's largest candy, chocolate, one of the manufacturers in a professional manner has three major factories and 10 the number of branches, 40,000 meters square modern style garden plant, more than 2,000
Great food groups of the employees.
Many years of continuing commitment to the brand management company Yake leading brand, owns Yake V9, wonderful chocolate, all the small sub-caramel, chocolate Burr, the exchange system Hui, fruit, candy dimensions Fu, Victoria C fruit jam, U.S. sugar chewing on technological innovation basis. The company in 1999 on the establishment of a sound R & D center, the introduction of Germany, Italy, the UK advanced production equipment maintenance, establish and perfect sync with the world class hardware based.
Integration of international R & D platform in 2002, Ya-off company and the R & D high quality international institutions – D & F that "chocolate confectionery German technology company consultant "in its technical cooperation, to hire, general manager of the company -" Candy International Master "Ivan Law, Mr. Biju as technical adviser to the company. And in 2001 became the first (and only) by China Consumers' Association, "branded products from 3.15" business certificates of sweets.
Ya-off, the Chinese Olympic Yake sponsorship agreement with sports marketing company, has sponsored the Olympic Games in Sydney 2000 and 2004 Summer Olympics, the Chinese sports delegation, and became China's Olympic Committee and Chinese sports delegation, the only two times Olympic sponsor Confectionery, its brand and "best" chocolate, "Candy Ya-off" in the delegation became for Chinese sports product, accompanied by Chinese athletes expedition Olympics, China won the honor.
China, the world of Ya-off of a company to test their marketing skills is an important factor in success. The company has established over 31 provinces of China and 10 sales and marketing network in several countries, and Wal-Mart, Carrefour, Metro, Trust-Mart, Lianhua, Hualian, good news, Vanguard and other major retailers in the country and abroad set one closely together to provide consumers with quality materials with value. Continually push the tide of globalization will make the companies face increasing challenges Yake. We can not insist on relying on the starting point of the R & D resources, outstanding quality management and strong marketing capabilities, Strong branding, trust and cooperation with partners to grow and eventually develop into a company with core competencies and the broad international food companies.
Ya-off of food, general manager – Chen Award
Award Chen, Ya-off of food, general manager of November 8, 1962 Born in Fujian Jinjiang. The creation in 1993, Fujian Yake Food Co., Ltd., currently general manager of Accor out.
And his wife never take a plane, to avoid the source of risk.
In 2003 in cooperation with Mr. Ye, ten years is unknown, become a success overnight. CCTV tender advertising period, will China to combat candy brand Yake V9. About the Author
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Beer Olympics Training 2009