Beer Marketing Strategies
beer is more popular in Russia?
and why people like it. if there are any special marketing strategy? i need to know the market coverage and competition and other beer.
I'm not sure about their popularity. But Russia came back from a month ago, and most television commercials beer is for "Baltica", "Ochakovo" and "Tri Melnik (three miles). I think it Baltica more aggressive campaign on all because he is trying to compete in European markets and even of America (you can check out balticabeer.com for some details of its promotional activities and some videos that appeared on CNBC with Baltica). In addition, each Russian region has its local beers that could be very popular, but mainly due to price low.
Edelweiß Beer Marketing