Beer Bottle Labels Templates
Marketing and Promotions Using Mobile Technologies
The fast emerging world of mobile business applications is introduced, with easy to follow concepts and examples, focusing on existing business strategy.
Move to the mobile phone world is a degree of change. Changing internal processes, changing the way they interact with customers, changing the way data flows and so on. So inherent in implementing a mobile strategy should be considered as change management. Having said that we will crack on.
The last point of departure, if you are a manager of a multinational corporation or owner of a local company is considering its strategic goals and current goals in the context of mobile technologies. The broader Cast the net at first, more likely you are to leave with two or three really significant way. Review at a very granular. Taking into account "the increase in sales of 10% in 2010, is perhaps the upper level. However, the "Establishment of 150 (or 150,000) of new customers to view service XYZ / mark in the 3rd Quarter" is more like it.
The best drivers for the implementation of mobile marketing technologies are, in our opinion:
* Reduced costs of acquisition channels income New * New Customer * strengthen the brand image, and * Competitive pressures
REDUCING COSTS All costs of marketing action. Look at the elements. For example, a local pizza franchise probably will employ more people extra for the 3 nights of the weekend to meet to the incoming phone orders. The conversion of this flow immediately reduce mobile call volume saving personnel costs. They also provide order an alternative channel for customers, some of which you prefer to phone, e-mail or web.
Some workers complete routine written forms, if important tasks. For example, property insurance advisers. Often, they must be physically sent to a central administration office. A simple phone template cellular mobile employee could save significant transport costs, costs and rewrite a long time.
A new revenue streams in the fashion business high line took the unusual step of customer survey asking how the customer access to their website to place orders. A significant but small percentage ordered directly from your iPhone web browser. The website is configured for a large PC screen, so complicated to navigate on a mobile screen. How believes that the launch of the website in an iPhone optimized version would be received by users of the iPhone? It is clear that he would be delighted. If they fought through the hard version above, a user-friendly attract more custom. It will for you too.
Some companies sell their services goods, tickets or events by promoting face to face sales in shopping centers, offices, etc. Using a mobile phone as an Virtual Card Terminal open to take customer payments by credit card or debit card – will not be a true buyers turned it did not have enough liquidity in them – a card is acceptable anywhere, anytime.
Mobile offers several routes to the outlook for the order of the providers, in many cases the creation of new customer segments and channels.
NEW ACQUISITION OF CLIENT One of the latest mobile fortresses. Say you're a mom and a popular restaurant U.S. or a local pub in the UK. Offer an incentive the participation of sending a relevant keyword (eg 'beer') with a text / SMS to a number configured to receive such messages. The client receives a return message on his mobile phone in text or varying degrees of sophistication through a bar code. That message is a coupon that entitles the customer to what they offered – free garlic bread with your meal, 10% of your bill today all alone, and so on. The business gets number customer's mobile phone. And twice a month from then sends new promotions to all those mobile customers such as: just tonight – 2 for the price of one. Or sports fundraising competition at the local pub on Monday night. Keep your mind leading brands with their customers, all of which have given permission to send mobile messages. Offering all recipients a "opt-out parctaise good.
From diners to mobile gaming offerings from the acquisition strong potential customers, in general, with greater response and conversion rates.
Mobile Strengthen Brand Image is very hot. 2010 has seen the emergence mobile applications for a variety of reasons, after several false starts – that is the subject of a separate article. Suffice to say that mobile use is felt not only inherent common reasons, such as those described above cost reduction or revenue enhancement. Using a relatively innovative approach adds to the identity of brand and overall corporate image. Many customers welcome the use of mobile phones in their relationship with suppliers.
Therefore, consider the can of beans cooked sitting on the shelf of the store. The label is a text message saying beans' to 123456, and receive 20 cents from the cash register. The client receives immediate on-mobile/cell a discount voucher valid only for the next hour, redeemable at the point of sale.
Or a bottle of your favorite soft drink, fruit juice or mineral water is not an offer to send an SMS / text that describes how the brand XYZ is to add to your enjoyment today. The 100 entries receive a case of monthly drinking next year. Suddenly, the burdens of those remote, previously unidentifiable consumers are sending your mobile phone number, and are ready to receive its promotional following preferred beverage provider.
Simple marketing promotions, sales promotions, loyalty programs, to improve its brand and achieve other objectives of the campaign also wireless.
COMPETITIVE PRESSURES Sooner or later your industry will be subject to the adoption of technologies mobile. At this time, the first wave of consumer applications are coming to light … consumer banking and retailers are making big waves in early 2010.
You do not think this will affect you …. but as sure as the adoption of the fax, PC, Internet, one will inevitably be on the mobile. Remember when telephones Mobile first introduced and some companies have policies not to allow outgoing calls to mobile numbers? What we now look silly.
OK, so maybe you are in one of the industries that you think may be one of the latest mobile technology. Take the car manufacturing. If you are the first car brand to automatically wake up a mobile client application, four weeks after receiving its new model Exec, with a message that says something like:
Barry, welcome to the mobile support center BMW. Please text or call Sue on 077000000 if there is anything we can do to improve further more driving pleasure. In responding to this message, we will send you a pre-launch BMW Seven Series cap with our compliments.
Just another small step toward strengthening that relationship … and making it more difficult for any other car brand to switch to this buyer for your product.
CONCLUSION Do you have an idea for mobile applications yet? Yes, you probably have several in mind for now! These five drivers can be used over and over again in their quest growth, sustainable benefits. Remember to look with an open mind. Delve into their processes. The approach can be as simple as filling out an existing print, television, billboards or online campaign, or entirely, exclusively mobile. This is a new landscape – enjoy being a pioneer, knowing that the tools are well proven, cost and technology are used throughout.
About the Author
About the author: Errol Finkelstein’s career has covered applied emerging IT technologies. As a Chartered Accountant his perspective of company systems is brought to bear to maximum advantage. Formerly Marketing Strategy Executive and GM at SAB Miller, as well as CEO of MasterCard SmartLink. For more information go to:
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